“Some people live five minutes away and don’t know that there’s a college here.”
Bryn Athyn College is one of the smallest schools in the country—and one of the most misunderstood. The college is closely affiliated with the New Church, a small branch of Christianity that is also a key part of the entire Bryn Athyn, Pennsylvania community. The close-knit nature of the community has been a blessing and a pitfall, as Bryn Athyn had never told its story and effectively reached out to students outside the faith. They came to T&C to help make their story appealing for a wider audience with the goal of increasing admissions numbers. This was no time for an off-the-shelf solution.
To make this gem less hidden, we created and developed a robust experiential microsite that gave a sense of place, community, and purpose for prospective students.
WE DOUBLED oUR INQUIRY POOL FROM LAST CYCLE.
The brand was launched through an entirely revamped communications flow and student outreach campaign. Digital targeting, enhanced social content, and high-impact print pieces brought the Bryn Athyn story to more students than ever before.
“We’ve boosted the faculty’s confidence in what we’re doing significantly.”
“The thanks and praises are pouring in already. It’s exciting to show these folks the really special work you’re all doing. And I loved the question, ‘Are we just catching up or will we have the edge?’ Clearly with you, it’s the latter!”
William Larrousse, Vice President for Enrollment Management, Bryn Athyn College
