Dirty Hands Studio/Tim Gough
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Ohio University

“Our biggest story is struggling to tell our story.”

Ohio University has a picture-perfect campus nestled in an idyllic college town filled with fun-loving students who go on to career success and share lifelong bonds with fellow Bobcats. Yet the only thing people love more than Ohio University is telling you that it’s impossible to say exactly why they do.

The T&C team was brought in to define those undefinable benefits of OHIO to the modern student. Rather than simply relying on one facet of the school, our brand position focused on how OHIO provided the nation’s highest “return on experience.” Across six campuses in Southeast Ohio, the university prepared multitudes of generations for a lifetime of success through first-hand experiences, close connections for a school of its size, and, well, a little bit of fun.

Historical Ohio University Students

THE EXPERIENCES HERE
LAST FOREVER.

The outward-facing brand led with the rallying cry of “Forever OHIO,” an evocative phrase that spoke to the lasting impact of the OHIO experience. It was part of a brand that was big enough to drive admissions, advancement, and university messaging and build pride among current students.